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NL 
Market entry into the Benelux of Zitturi, a northern Italian interior designer and producer
Starting point
As a Benelux representation of the trade development organization of South Tyrol (Italy), psps accompanies companies from Italy with their market entry into the Netherlands and Belgium. Through IDM psps has been brought in contact with Zitturi. in contact gekomen.
Assignment
Accompanying Zitturi, a designer and producer of interiors for offices, hotels and public buildings to the Netherlands.
Approach
- Architectural firms receive many inquiries from new suppliers and quickly put the information received into a file instead of physically meeting
- Persuasion to use Italian supplier instead of Dutch.
- Production of convincing 1 pager incl. images and references in Dutch
- Outreach to relevant agencies and parties via social media and phone
Result
- Five appointments with renowned architectural firms in the Netherlands
- Follow-up: Client is convinced of psps' approach and would like psps to approach Dutch and Belgian architectural firms on a long-term basis. This keeps the client informed of new projects with potential clients and enables them to respond further.
Questions?
