Netherlands start-up pavilion

Hannover Messe 2022

Hannover, 30th of May - 2nd of June 2022

Background information

Hannover Messe 2022

The Hannover Messe is the hotspot for groundbreaking technological themes that will shape the future of industry and our society. For innovators, start-ups & scale-ups and supporting organizations of startups, like incubators and accelerators, Young Tech Enterprises (YTE) is the home base and the platform to present new, disruptive technologies. 

Young Tech Enterprises offers you direct access to more than 6,000 potential partners from the theme-related industries. Dutch start-ups and scale-ups can take advantage of this opportunity by participating in the The Netherlands Start-up & Scale-up Pavilion. Together with you and other important Dutch organizations we will be making a joint start-up appearance under the NL-umbrella.

NL Start-up Pavilion

Advantages of the start-up pavilion

Terrific deal for a full blown/ fully equipped/ 9 square meters booth at the heavily subsidized Young Tech Entrepreneurs section of the HM (the Eureka Park of the HM) at a fraction of the regular cost to exhibit at the HM and attracting a big crowd of your target audience from around the world. Additionally, you can make use of the RVO mission voucher to reduce your participation fee. Individual booth but presented within a common NL Booth for more attention. Common NL area of around 20-30 sqm.

Individual coaching and matchmaking by Willem Drost: how to develop a cutting-edge proposition for the #HM2022 – how to pitch in Germany/EU, assistance with selection of target groups.

Group session ‘How to get the most of our your #HM2022 participation’. Learn how you can get the most out of your trade show participation through the use of press releases (call for papers), the HM2022 website & matchmaking, lead generation on socials like LinkedIn & XING. How to use Growth Hacking.

Group session ‘Doing business in Germany’: How to succeed in Germany? Differences between pitching in the USA or GER? Good to know – insider tips.

#HM2022 Roadshow Germany: Learn about Innovation-, start-up-policy and developments; the German start-up/scale-up ecosystem – what are the opportunities for Dutch innovations and who are the important players.

Speed-dating with German corporates (service of Hannover Messe)

A lot of visibility through our collective pavilion: extra PR, videowall with participant pitches, online participant overview (accessible via QR code). Support with public speeches at YTE section and public presentations.

A great opportunity for NL tech

Why should you participate?

The HM is one of the largest trade shows in the world (far bigger than CES!) attracting people from around the world and obviously also from many of our surrounding countries that may be on your plan for internationalization.

NL has a very significant presence on the HM; as traditionally the #3 in total visitors and #4 in exhibitors, capitalizing on the huge bi-lateral NL/GER trade of almost 200 billion Euro per year, representing the 4th largest bi-lateral trade zone in the world (comparison: 50 billion bi-lateral trade NL/US) 

The German market offers great potential for NL tech companies as our tech industries are very complementary

Great place to do business in Germany and other DACH countries

Germany is more than ever eager to do business with neighbors and has become the Champion of European Tech Solutions because of Brexit, COVID-19 and other geo-political developments that have affected their economy.

Easy to follow up on the many business leads you will get from the HM, with the necessary preparation of course, because you can just drive there or take a train.

Be in direct close contact with other Dutch start-ups and scale-ups to sharpen your own proposition, find potential collabs and enter the German market together.

Not a stand-alone event but a whole series of preparatory workshops and events that will prepare you optimally for the German market. Incl. tools to help you follow up on your contacts successfully.

Reduced costs due to subsidy

Registration & costs

The total costs are €1.990,- reduced rate with mission voucher subsidy from the RVO*

(*) Intended for SMEs that have been registered with the Chamber of Commerce for no longer than five years. Regular participation fee without mission voucher amounts to €3.980.

To register, please fill out the form below and we will contact you as soon as possible.


For questions, to inquire for more information or sign-up, please contact:

Jeroen van Baren

Project Manager psps

In collaboration with:

logo enterprise solutions

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